{"title":"Norm Brewing","description":"\u003cp\u003eNorm Brewing was founded by Julien Germain and Martial Goffin, born from travels where we fell in love with taprooms and microbreweries offering an endless array of modern beers. True temples of innovation, where people and beer lovers can share and discover the brewery's personality. There's something else that captures our attention, another aspect that continues to fascinate us: art and design! Far removed from the traditional style we know in Belgium, we believe that the artwork and design tell a story behind each beer, making every brew unique and contributing to a more complex and enjoyable taste experience. These places and this modern spirit left an indelible impression, becoming the driving force behind Norm.\u003c\/p\u003e\n\n \u003cp\u003eOur story began in 2018, like many in this industry, with friends, a cellar (the Germain family's blue cellar, which inspired our flagship Hazy Pale), a few tanks, and weekends of homebrewing!\u003c\/p\u003e\n\n\u003cp\u003e We tried various beer styles such as lager, stout, gose, and Baltic porter, but IPAs quickly caught our attention. The aromatic complexity of the hops, the countless blending possibilities, and the regional character fascinated us.\u003c\/p\u003e\n\n\u003cp\u003e The project was originally launched in 2020 under the name \"Local Heroes,\" and we started by primarily brewing a flavorful but low-alcohol (5.5% ABV) pale ale. This was in contrast to the Belgian market for \"specialty beers.\"\u003c\/p\u003e\n\n\u003cp\u003e In 2022, we felt that the project had taken another step forward and decided to change our name and branding to “Norm Brewing”.\u003c\/p\u003e\n\n \u003cp\u003eToday we brew different beers each month from our core, seasonal and limited range, which are distributed in various countries.\u003c\/p\u003e","products":[{"product_id":"norm-brewing-physis","title":"Norm Brewing - Physis","description":"\u003cp style=\"text-align: center;\"\u003e \u003ca rel=\"noopener\" title=\"Untappd: Norm Brewing - Physics\" href=\"https:\/\/untappd.com\/b\/norm-brewing-physis\/6395065#google_vignette\" target=\"_blank\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0535\/4772\/9064\/files\/untappd-logo-dark_480x480.png?v=1616009870\" style=\"display: block; margin-left: auto; margin-right: auto;\" width=\"70\" height=\"70\"\u003e\u003c\/a\u003e Beer Belly Cologne Beer Level \u003cbr\u003e\u003ca href=\"https:\/\/www.beerbellycologne.de\/collections\/level-4-beer-boss\" title=\"We're happy to help you find the perfect beers. We recommend beers in four different levels to make your selection easier. Level 4 \u0026quot;Beer Specialist\u0026quot;: This level brings together the absolute \u0026quot;specials\u0026quot; among craft beers. Triple IPAs, Quadruple IPAs, Wild Ales, collaboration beers, limited special brews, Barley Wine and Barrel Aged beers are included, as well as Imperial Stouts and (Pastry) Sour Ales with unusual ingredients.\" rel=\"noopener\" target=\"_blank\"\u003eLevel 4: Beer Specialist\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e Brewery: \u003ca title=\"Norm Brewing @ Beer Belly Cologne\" href=\"https:\/\/www.beerbellycologne.de\/collections\/norm-brewing\"\u003eNorm Brewing\u003c\/a\u003e\u003cbr\u003e Beer style: Smoothie Sour Ale\u003cbr\u003e Alcohol content: 5.0% vol\u003cbr\u003e IBU: n\/a\u003cbr\u003e Packaging: 0.33 liter can \u003cbr\u003eIngredients: Water, \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ebarley malt\u003c\/strong\u003e\u003c\/span\u003e , \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eoat malt\u003c\/strong\u003e\u003c\/span\u003e , \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ewheat malt\u003c\/strong\u003e\u003c\/span\u003e , apricot puree, guava puree, mango puree, hops, yeast\u003cbr\u003e Hops: \u003cspan\u003en\/a\u003c\/span\u003e\u003cbr\u003e Origin: Norm Brewing, Rue Vivegnis 197, 4000 Liège, Belgium\u003c\/p\u003e","brand":"Double India Pale Ale 🇧🇪","offers":[{"title":"Default Title","offer_id":56680915730697,"sku":"Norm0003","price":4.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/4772\/9064\/files\/Norm_Brewing_-_Physis.jpg?v=1765656399"},{"product_id":"norm-brewing-nelson-focus","title":"Norm Brewing - Focus Series #1: Nelson Focus","description":"\u003cp style=\"text-align: center;\"\u003e \u003ca href=\"https:\/\/untappd.com\/b\/norm-brewing-nelson-focus\/6453136\" target=\"_blank\" title=\"Untappd: Norm Brewing - Nelson Focus\" rel=\"noopener\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0535\/4772\/9064\/files\/untappd-logo-dark_480x480.png?v=1616009870\" style=\"display: block; margin-left: auto; margin-right: auto;\" width=\"70\" height=\"70\"\u003e\u003c\/a\u003e Beer Belly Cologne Beer Level \u003cbr\u003e\u003ca rel=\"noopener\" title=\"We're happy to help you find the perfect beers. We recommend beers in four different levels to make your selection easier. Level 3 \u0026quot;Hop Attack\u0026quot;: Beer styles like IPAs, New England IPAs, West Coast IPAs, Black IPAs, Cold IPAs, Sour IPAs, or Double IPAs are characterized by more complex, often very intense aromas and have a higher to high alcohol content.\" href=\"https:\/\/www.beerbellycologne.de\/collections\/level-3-hop-attack\" target=\"_blank\"\u003eLevel 3: Hop Attack\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e Brewery: \u003ca title=\"Norm Brewing @ Beer Belly Cologne\" href=\"https:\/\/www.beerbellycologne.de\/collections\/norm-brewing\"\u003eNorm Brewing\u003c\/a\u003e\u003cbr\u003e Beer style: DDH Double India Pale Ale\u003cbr\u003e Alcohol content: 8.0% vol\u003cbr\u003e IBU: n\/a\u003cbr\u003e Packaging: 0.44 liter can \u003cbr\u003eIngredients: Water, \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ebarley malt\u003c\/strong\u003e\u003c\/span\u003e , \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eoat malt\u003c\/strong\u003e\u003c\/span\u003e , \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ewheat malt\u003c\/strong\u003e\u003c\/span\u003e , hops, yeast\u003cbr\u003e Hops: \u003cspan\u003eNelson T90 2025, Nelson Sauvin Cryo, Nelson Sauvin Hop Kief\u003c\/span\u003e\u003cbr\u003e Origin: Norm Brewing, Rue Vivegnis 197, 4000 Liège, Belgium\u003c\/p\u003e","brand":"Double India Pale Ale 🇧🇪","offers":[{"title":"Default Title","offer_id":56806706512137,"sku":"Norm0004","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/4772\/9064\/files\/Norm_Brewing_-_Nelson_Focus.jpg?v=1770531764"},{"product_id":"norm-brewing-lucid-dreams","title":"Norm Brewing - Lucid Dreams ","description":"\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/untappd.com\/b\/norm-brewing-lucid-dreams\/6448715\" target=\"_blank\" title=\"Untappd: Norm Brewing - Lucid Dreams\" rel=\"noopener\"\u003e \u003cimg height=\"70\" width=\"70\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0535\/4772\/9064\/files\/untappd-logo-dark_480x480.png?v=1616009870\" alt=\"\"\u003e Beer Belly Cologne Beer Level\u003cbr\u003e \u003c\/a\u003e\u003ca href=\"https:\/\/www.beerbellycologne.de\/collections\/level-3-hop-attack\" title=\"We're happy to help you find the perfect beers. We recommend beers in four different levels to make your selection easier. Level 3 \u0026quot;Hop Attack\u0026quot;: Beer styles like IPAs, New England IPAs, West Coast IPAs, Black IPAs, Cold IPAs, Sour IPAs, or Double IPAs are characterized by more complex, often very intense aromas and have a higher to high alcohol content.\" rel=\"noopener\" target=\"_blank\"\u003eLevel 3: Hop Attack\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e Brewery: \u003ca href=\"https:\/\/www.beerbellycologne.de\/collections\/norm-brewing\" title=\"Norm Brewing @ Beer Belly Cologne\"\u003eNorm Brewing\u003c\/a\u003e\u003cbr\u003e Beer style: DDH India Pale Ale\u003cbr\u003e Alcohol content: 6.8% vol\u003cbr\u003e IBU: n\/a\u003cbr\u003e Packaging: 0.44 liter can \u003cbr\u003eIngredients: Water, \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ebarley malt\u003c\/strong\u003e\u003c\/span\u003e , \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eoat malt\u003c\/strong\u003e\u003c\/span\u003e , \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ewheat malt\u003c\/strong\u003e\u003c\/span\u003e , hops, yeast\u003cbr\u003e Hops: \u003cspan\u003eWaititi, Citra, Maui Nelson\u003c\/span\u003e\u003cbr\u003e Origin: Norm Brewing, Rue Vivegnis 197, 4000 Liège, Belgium\u003c\/p\u003e","brand":"DDH India Pale Ale 🇧🇪","offers":[{"title":"Default Title","offer_id":56806707462409,"sku":"Norm0005","price":6.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/4772\/9064\/files\/Norm_Brewing_-_Lucid_Dreams.jpg?v=1770532146"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0535\/4772\/9064\/collections\/IMG-7510.jpg?v=1765607310","url":"https:\/\/www.beerbellycologne.de\/en\/collections\/norm-brewing.oembed","provider":"Beer Belly Cologne","version":"1.0","type":"link"}