Kjell Beer – The raccoon from Glauchau comes to your home
The cheeky raccoon Kjell comes from a noble Saxon raccoon family from Waldenburg. Kjell grew up in a magnificent tree hollow not far from Waldenburg Castle. In the royal residence, he was raised from an early age with values such as conformity, discipline, virtue, morality, piety, power, and wealth. But this system goes against the raccoon's nature. He longs much more for character traits like courage, solidarity, loyalty, helpfulness, and humanism.

Kjell moves out of his parents' house and decides to lead an independent life as a punk. Initially, the Duke roams the streets of Waldenburg, trying to survive by dumpster diving for food from a discount supermarket, but this doesn't work out. With the last swig of the hard-earned swill, an idea strikes him. Why not brew his own good, craft beer to fight against the mass-produced swill?

